Although Mexico has grown dramatically as a summer destination for Canadians, the Mexico Tourism Board wanted to keep it as ‘top-of-mind’ as possible during the slower summer and fall seasons
Create a sweepstakes giving away ‘Free Travel for Life to Mexico’ to one lucky Canadian. Consumers had to share a past photo of themselves in Mexico and share why the like the destination so much. A secondary partner, Corona, was rolled into the campaign and consumers with images of themselves enjoying the famous Mexican beverage had a chance to win a trip for two.
Over 15,000 consumers participated creating a buzz about Mexico and keeping in Top-of-Mind in the market. More importantly, special offers were made to all entrants if they travelled during the off season. This increased bookings during this time frame meeting the Mexico Tourism Boards objective.