Leverage VisitOrlando’s famous tag line ‘Orlando Makes Me Smile’ and encompass all activities and things to see and do in Orlando on top of the world’s greatest theme parks that will ‘Make YOU Smile’
‘Let Orlando Make YOU Smile’ was created featuring a prominent travel personally in Canada experiencing many things to see and do in Orlando and what was making him smile. It was coupled with a sweepstakes to ask consumers what would make them smile with the winning entrant getting their dream trip to Orlando to ‘Make them Smile’. TV and YouTube were utilized as well as in studio interviews. ‘Deals That Make YOU Smile’ was launched to increase bookings along side the campaign.
Increased exposure to many different attractions as well as recently opened attractions reached millions of Canadians. Bookings increased and visitation to osm increased post campaign.