Visit Orlando required a campaign that not only featured the world’s greatest theme parks but also all the other great things that Orlando has to offer.
Live from Orlando was created as a way to bring a Breakfast Television personality down to Orlando and broadcast live from different locations. The host, Jennifer Valantyne experienced numerous attractions and activities that were captured over a five day period and were integrated into the live broadcast. A sweepstakes for 5 families to join the fun and be featured was integrated into the campaign to connect with VisitOrlando’s demographic target. A special offer was also included in live messaging to stimulate bookings
More than 60 minutes of live and pre-recorded activities were beamed back to Canada over the week long campaign reaching millions of viewers. Bookings immediately increased and visitation to Orlando grew post the campaign