Come up with Name and a Brand Strategy for an awesome business model that was looking to attract travel agents to join as HOME – BASED or affiliated travel agents or agencies
After many back to the drawing board names that were conceived, the question was asked ‘What do you call a travel agent next door?’….The rest is history. Once the name ‘The Travel Agent Next Door’ was on the drawing board, a full brand strategy was developed from Corporate Colours, Tag Line, Go-to-Market strategies, etc , giving the partner the complete direction on how to Brand, Position and launch the company to the B2B market
In the words of one of their recently joined agents ‘I joined because of the name!’. The clearly defined position in the market now has The Travel Agent Next Door as the fastest growing travel agent network in Canada closing in on 200 agents in just 18 months from launch exceeding projections.