Canada is the largest international market to the US, so trying to continue that growth and compete against many other international destinations over the surging out bound market was the USA’s and some smaller markets challenge
Through a partnership with Brand USA, a Discover America Like Never Before and ‘Deals Like Never Before to Get You There’ campaign was launched. A integrated strategy from Television to Tweets was employed. A ‘Hamburger Strategy’ of stacking destination investments was attracted large as well as growing destinations Like Washing DC, Virginia Beach, etc. Deep content was created along with offers and incentives to book trips to the USA and Save Like Never Before.
Through the participation of Brand USA and destinations the sum of the investments allowed for greater market penetration and increased booking to the USA