Although Florida has over 800 miles of the best beaches in the world, they wanted Canadians to know there is lots to see and do beyond the beach plus address a drop in the Canadian dollar to stimulate business
Stay Another Day on Us was created to compliment a integrated campaign strategy from Television to Tweets show casing all Florida has to offer. As side from all the wonderful images and video shared via the multiple channels, the call to action that was created was ‘Stay Another Day on Us’ giving consumers who booked an extra nights stay for free to help negate the drop in the Canadian dollar.
Public Relations was generated with appearances on Breakfast television in three Canadian markets plus increased inquires for Florida. Florida’s numbers as a whole increased post this campaign.