Bring together multiple partners for a national promotion to grow sales for Tropicana while promoting and increasing passengers to destinations throughout the Caribbean and Mexico
Give consumers a chance to Wake Up A Winner in Mexico, Jamaica and Dominican Republic via a sweepstakes promoted in grocery stores across Canada and via Canada AM’s national morning TV broadcast. Fifty lucky consumers won the chance to Wake Up a Winner in paradise and join in a LIVE TV broadcast from destination to millions of Canadians promoting the destination and all it had to offer.
Tropicana saw a 24% increase in sales, 440,000 consumers entered to win and the destinations of Riviera Maya, Ocho Rios and Puerto Plata showed themselves off to millions of Canadian television viewers and measured increase visitation post promotion