Post sensationalized news stories regarding some of the challenges Mexico has faced, consumers confidence along with an understanding of geography and safety concerns in tourist areas was having an impact on growth.
Harness the power of consumers who have been recently, know the reality and share their experience via social media ‘Why They Love Mexico’. The campaign also featured a high profile travel company spokesperson via Television and Radio to reinforce consumer confidence including on air interviews with experts on Mexico. Special offers were created to maximize the positive messaging for consumers to book. The campaign also featured a sweepstakes for sharing ‘Why You Love Mexico’ which garnered thousands of entries
Consumer confidence levels changed with respect to safety issues and growth rates returned for passengers booking trips throughout Mexico